The Research On "Interesting" Aesthetic Study Of Modern Packaging Design

Nowadays,with the improvement of life quality on consumption,people not only demand the high quality of commodity,but also the pleasure from the package in visual and psychological angle.Monotonous design can't keep up with the trend of the times already,even famous brands are also in a continuous improvement in packing.Like Coca-Cola,the fluency of font and the decoration of can are following the tide.The window "Interestingness" of packaging design is deeply loved by consumers,which makes the market full of interesting packaging designs.When contemporary interestingness of packaging design appears in front of the consumers in the novel ways of performance,the innovation design of structure,the humorous design of language,interesting interactive forms,the use of bright color,the form of characteristic pictures decoration design,consumers gain happy experience of consumptionThis topic comes from life.To make a research on the study of interestingness of modern packaging design from multi-angle like the consumer psychology,design aesthetics,criticism literature and the aesthetic theory and so on,there will be numerous domestic and abroad design case examples to analyze this topic as deep as possible based on facts and combined theory with practice.This topic can provide more adequate theoretical support for the development of packaging design in the future.The first chapter I mainly summarizes the domestic and abroad research status of "Interestingness " of packaging design,the theoretical doctrine,instance analysis and the research method and significance about this topic.The second chapter is the overview of aesthetic characteristics of "Interestingness" of the contemporary packaging design.Fully describe the "Interestingness" of packaging design from the conception,nature and aesthetic characteristics of interestingness and fully explain the aesthetic characteristics of "Interestingness" from the entertainment,novelty,humor and interactivity.Add packaging design instance when explain the theory to fully narrate theaesthetic characteristics,making it easier for consumers to understand and increase the imaginary space.The third chapter from the China packing design aesthetic logic evolution of "fun",a good list of interesting packaging design aesthetics in ancient China,the modern packaging design of interesting contemporary aesthetic,the interesting packaging design aesthetic,complained of the "fun" packaging design aesthetic development.From the consumer's ideology,the perspective of the development of social economy and science and technology explore the reason for the difference between the interesting aesthetic in different periods.The fourth chapter from the packaging design "interesting" aesthetic study is carried out by comparing the different aesthetic representation.Start with "fun" aesthetic representation of packaging design in our country and the market present situation,this paper expounds the development of the market situation and illustrates the packing example is analyzed.To study abroad packaging interesting western aesthetic expression and market development present situation and also for example analysis.In the final analysis of China and the western market interest in the differences of aesthetic representation and influence factors of packaging design for the future is "interesting" development to provide more theoretical support and inspiration.The fifth chapter discusses the contemporary "interesting" the deep connotation of packaging design,the connotation of its aesthetic value and cultural significance,the emotional expression and social significance in front of the reader,in the hope for the future designer or scholars research on related topics can be beneficial.