Research Of Shanghai Candy Packaging Design In The1840s～1990s And Its Revelation For Contemporary

To the rapid development of material civilization, prompting an increasingly competitive market. Product packaging design tends to diversify and update fast. Followed by various problems, it’s time to slow down and look back on past designs, maybe we can get some inspiration from.The candy packaging bears the history and experience. It records the history of every detail, reflect the current state of the candy industry itself. At the same time, we can sum up experience from its design. Research of this paper tries to set out from Shanghai candy packaging design, using the survey method to the1840s～1990s Shanghai candy packing condition and current situation of in-depth investigation and study. Through systematically collected pictures, text resources such as books, carding the history development of Shanghai candy packaging design; And candy packaging design elements is analyzed; Combining with the social background and the cultural and historical factors, thus to the candy packaging visual design methods and subject matter content and age characteristics were analyzed and summarized. To explore Shanghai candy revelation for the contemporary candy packaging design, packaging design and whether it is suitable for contemporary are discussed in this paper. Finally, the author will its applicable way combined with a trend of modern packaging design, put forward a set of candy packaging design scheme of continuity and innovation.