Minimalism Design Concept Research And Effects In The Application Of VI Design

Minimalism,also known as "Minimalism","Minimalism" and so on,the earliest in twentieth Century 60 years in the west,is one of the important schools of modern art movement in the.The emergence of minimalism has its far-reaching impact on each building,painting,fashion,literature and design industry.On the one hand it reflects the progress and change people's living conditions and living environment at that time,but also brings people a kind of pure and simple,the recognition degree of the strong new visual experience,thus changing the people's work and life style.VI design,namely "visual identity system design".In mid twentieth Century,the social factors and economic development objective conditions at the time,the enterprise has become the mainstream of development at that time,in order to promote the healthy development of enterprise scale,standardization,derived from the concept of "brand design".Brand design contains three aspects,respectively is:the concept of recognition(MI),behavior identity(BI),visual identification(?).The collision produced the main research subject of this article is the visual recognition system and minimalist philosophy under modern enterprise recognition system more easily,more efficient,more beautiful.At present in our country,the minimalist works have been popular for a long time in the design world.Both the contemporary architectural style,style of painting,and even clothing,music,literature and so on,can find the breath and branch minimalism everywhere.But this field of corporate identity system is still a lack of systematic discussion and research,certainly also has the brand design for this reason in our country is still the starting stage.The author from the perspective of minimalist corporate identity system analysis and study of contemporary forms,how to get rid of just blindly imitate the detention,thereby creating Xingyi one,corporate identity system functional high and rich aesthetic.In order to achieve both the visual effect of fresh and simple,and efficient and accurate transmission of information,service enterprises,will be the most representative and persuasive text,color,graphics and so on precision is used in a limited space.In this paper,the author will study specific research:simplified design and graphic and text;simplify the design process as well as the technique graphics two,representative;three,clean and simple use of color;four,the density has the layout design,ingenious space.Hope that through these studies to obtain a minimalist design enterprise vision recognition system of the channel,thus more easily create meet people's aesthetic of the visual recognition system.Finally the paper through to the market the enterprise brand selection of existing and summary,analysis and design of brand visual identification system,excellent,thus the influence more profound experience of minimalist in design of brand visual identification system,summarizes the Minimalism is in line with the original intention and the requirements of visual identification system.The design of the vision system of modern brand still need not to forget the original intention,life giving positive brand design,so as to make the brand design plays a vital role in the promotion of enterprise culture in it.