The Paisley Ornamentation In Brand Design Practice

With the development of the times and the development of human civilization,the aesthetic ability of the cultural industry and the public is also increasing.In order to meet the new aesthetic requirements,designers need to make more creative and visual effects.Art is a kind of abstract form of beauty,which comes from life and is created and used by ordinary people.The art of life is the most real,the most valuable,and better able to resonate with the audience.We need to constantly innovate and improve the past,to give it a new meaning,to meet the aesthetic needs of the new people.The Paisley ornamentation do a series of studies found that,until now,the domestic Chinese of Paisley pattern research is rare,the paisley pattern studies are mostly limited to the clothing,decoration.So I think the Paisley decoration as a research object is very valuable,but also have the feasibility study.This paper carries out a systematic research on the Paisley decoration concept,history and art characteristics,and its style features into the brand and advertising design,art and innovation,giving it new meaning.In the design of the brand through the Paisley logo design,packaging design,poster design and derivatives of the design of a series of practice,the characteristics of the decorative patterns to the extreme.This is the perfect combination of traditional design and modern design,is the inheritance of traditional culture and art,has played a very far-reaching practical significance.The combination of brand and advertising design into its new ideas,creative thinking and full of relaxed and cheerful avant-garde elements of fun,can give the viewer a pleasant mood to enjoy.