The Comparative Of Chinese National Image On Chinese Textbook As The Foreign Language Zhongwen

Theimage of country is an extremely important intangible asset,which is an important manifestation of the comprehensive national strength and international status of acountry.Under the dilemma of Chinese national image spreading,it has unique advantage for the Chinese textbook as the foreign language to spread the Chinese culture becouse of its "run things fine silent".This research took the book that was the most widely used in the mainstream school that published by Jinan university press which named ZhongWen as the research sample,Analyzing the image of China that it built,according to the content of the text fiurtherly refined image for value orientation,family,social relations,geographical,ethnic relations.Combined with text analysis,the research summarizes the relation and the common of the sample in every aspect,and depend on this to analyze the features of the national modernization level of China.Through those analysis,we think that the textbook of ZhongWen present Chinese national image that is given priority to the positive image,there are not excessive marketability and degrade tendency existing.It described a relationship of family that is harmonious,but there is some gender inequality in somewhere.The sociology it described is full of love and peace but differentiated,the land it described has vast territory and abundant resources,and the country is multicultural with common development and common prosperity,it reflected the traditional moral standards.The author tried from the perspective of the national image building to put forward the proposal of teaching material,it aims to improve the diplomatic consciousness,and through the teaching material,more effectively master voice in the international community.