The Research On Design And Dnsplay Of Dynamic Poster

With the advent of the internet era, the development of technology has different levels of impact on poster including the art design of display form, one of which is to promote the poster design trends towards the dynamic development. The emergence of dynamic poster break the traditional poster which is static and in a single form, besides, the dynamic poster makes progress in the diversity, interactive direction.Dynamic poster gives the poster more interactive power and interest to meet the needs of audiences under the information age. Therefore dynamic posters gradually becomes the new design form which also conforms to the development of times.Compared with traditional static poster, dynamic poster is characterized by the dynamic display effect, that is, the resonant interaction. This design of resonant interaction is more in line with the modern information dissemination. It considered from the humans’ point of view, better mobilizes the enthusiasm of the audiences, which can improve the audiences’ interest to receive information and make them participate in the reception of information initiatively. It could be said the impact of this resonant interaction owns the meaning of times. From the innovation level, the dynamic poster is a kind of variant which draws and extends the dynamic design technology of GIF and the design concept of Cinemagraph, It turns to a new form of commercial display in public places. Its original design concept starts from people’s perspective,influences people to receive information actively. It also creates a new form of public consumption and aesthetic way, moreover, branding for the commercial market into new blood.In this paper,the impacts of the Internet on the design of poster as a breakthrough point, study the design and development of dynamic poster,explore the development patterns and characteristics of dynamic poster specifically dive into the analysis of "dynamic." After discussing the various design elements, this paper concluded the difference between the dynamic poster and the traditional poster and the relationship between the dynamic element and the static element. This article has made beneficial exploration on the future poster design, as well as the diversification development aspects. Deeply study the dynamic posters’ characteristics and forms, at the same time identify the potential issues that require additional attention during its development and application.