The Comercal Brangd Management And Research Of Tianjin Traditional Folk Art

Tianjin is a historical and cultural city, because of its geographical particularity,military culture, business culture, port culture and the integration of foreign culture, making the Tianjin culture is very inclusive and open. The folk art of Tianjin also presents the characteristics of diversity, uniqueness and complexity. The traditional folk art in Tianjin is the people to meet the needs of life and continue to create, derived from, it reflects the wisdom of the crystallization of people.With the development of industry, traditional folk art of Tianjin, which is handicraft industry, is gradually being replaced by industrial products. In today's era of high-tech products, Tianjin traditional folk art has lost its aura and function in the handicraft era..Things eliminated by the times,will soon fade out of people's vision,and then disappear in the long river of history. Through the exploration of the origin of the traditional folk art, it is the wealth of the spiritual civilization left by human precipitation. Therefore, the protection and transmission of traditional folk art in Tianjin is of great significance.Analysis of Tianjin traditional folk art of the status quo, not optimistic, we must seek commercial brand solutions to integrate with the culture of this era in order to rejuvenate the charm of Tianjin traditional folk art.Commodity competition, the survival of the fittest is the same law. How to develop the commercial brand of traditional folk art in Tianjin is the main problem. To this end, we face the plight and opportunities for development in-depth analysis, and thus propose the appropriate solution. Build Tianjin traditional folk art culture brand, promote the core value of the brand, enhance the brand awareness and trust, in order to achieve the purpose of brand enjoys popular support. Brand marketing is the most important part of brand building is one of the direct economic value of the brand a necessary condition. Here from the government, national policy and other external environmental factors and the value of art itself to carry out the development of marketing strategies and prospects. Finally,Yangliuqing is chosen as a specific case to carry out in-depth theoretical research and practice of its brand packaging design.This paper expounds the reasons why Tianjin traditional folk art works should be commercialized in the way of vertical historical process and horizontal present commodity competition. And through the analysis to determine the brand building and brand marketing strategy for the traditional Tianjin folk art brand development provides a theoretical basis and practical experience.