| This article mainly discusses the emergence of Germany consumer society from the perspective of German toy industry in nineteenth Century.The development of Germany economy in nineteenth Century led to the change of consumption structure and the change of consumption structure has promoted the emergence of consumer society.Nowadays,the consumer society has become a hot issue in the academic circles.This paper mainly from the background of the rise of modern toy consumption in Germany,the Germany consumption capacity,several aspects of induced means of consumption and consumption place changes to explore the cause and effect of the social formation of Germany.From a historical perspective to study the 19 th century Germany consumer society to reflect on the values of modernity and the spread of consumerism has important theoretical significance,but also the establishment of China’s socialist harmonious society and promoting the healthy development of China’s consumer society has important significance.This paper consists of four parts.The first part is an overview of the purpose,significance and research trends at home and abroad,which are divided into three sections.From the theoretical significance and practical significance of this topic,the purpose is to sort out the development of consumer society in Germany in nineteenth Century.At the same time,combined with the domestic and international research on the consumer society,consumer society has become the focus of academic research.The second part is mainly from the perspective of toy consumption to analyze the performance of Germany into the consumer society,which are divided into three sections.Thecontents of this chapter mainly from the toy consumer groups to expand,the consumption concept and consumer behavior changes,diversified means of consumption and other economic and cultural factors to analyze the 19 th century Germany into the consumer society,the consumption behavior of consumers and through consumer spending performance to study the social significance of people’s consumption behavior.The third part mainly analyzes the background of Germany toy consumption in the period of industrialization,which are divided into two sections.This chapter discusses the reasons and background of Germany’s entry into the consumer society in nineteenth Century from the aspects of economic development,industrial scale and the improvement of the income level of residents and the improvement of living standards.The fourth part mainly analyzes the main influence of Germany toy consumption in the period of industrialization,which are divided into three sections.On the one hand,by analyzing the positive influence of toy consumption of Germany economy and society,affirmed the consumer society to promote the development of social productive forces,on the other hand also pointed out that the end of the nineteenth Century Germany consumer society is still in the preliminary stage of development,there are some irrational and immature.Especially in the period of the economic crisis in nineteenth Century,toy companies have caused great damage to the health and legitimate rights and interests of industrial workers and children for their own interests.Therefore,there are still many problems behind the prosperity of the economy.The author based on the collecting and collating relevant materials,from this period of development of the Germany economy and the toy industry production and development angle discusses in detail the cause of Germany’s entry into the consumer society and the background of the period of industrialization,analyzes the Germany toy consumption behavior and characteristics,explains the influence and the significance of Germany and entered the consumer society.Through the study of these contents provide useful help to the healthy development of the consumer society to a certain extent of our country. |