| Focusing on China in the 21st century,our consumer behavior and aesthetic consciousness have changed from singularity to diversification,and the blossoming of society has become more inclusive.In the social context of the supremacy of consumerism and hedonism,more and more things are turned into commodities,and men have gradually become popular consumption and aesthetic objects in the changing of historical trends.Driven by media technology and popular culture,The aesthetics of male sex has opened up a new model of economic benefits,and the products made with men as the object are displayed in the most conspicuous place in the market.The illusion of flesh,wealth,and love hidden behind male products directly promotes the carnival of male beauty.Appreciation and consumption of male bodies are becoming more and more popular and sought after.The aesthetics of male sex breaks through the traditional aesthetic barriers dominated by men,which is inseparable from the development and progress of the consumption mechanism,the rise of feminism,the update of mass media technology,and the aestheticization of daily life.As the most typical male image of the moment,"Little Fresh Meat" frequently appears in the daily life of the public.They carry the symbolic value of youth,sunshine,and handsome,and their unique neutral beauty shows a different kind of brilliance.In a consumer society where capital wealth is rapidly accumulating,the walls made of commodities are impermeable,and we can hardly escape in the siege of commodities dressed in aesthetics.The thesis is divided into three parts.The introduction mainly introduces and summarizes the subject.The first chapter mainly introduces the historical background of the emergence and rapid development of male sex,focusing on the social,cultural,technical,and life aspects of the impact.In order to seek a more complete and comprehensive analysis;Chapter Two uses three subsections to explain the aesthetic phenomenon of male sex in consumer society.The first subsection reviews the phenomenon of male sex in the history of China and the West,sorts out the changes in male images,and combines them with current trends.To discuss the culture of ugly appraisal and the culture of Tanmei.The second section starts from the dimension of body consumption and analyzes that the male body is not only consumed and aesthetic,but also disciplined and stared.The third section specifically analyzes women’s consumption of male sex.The women’s movement has promoted the enhancement of women’s gender awareness,but the current aesthetics of women has not completely got rid of the constraints of men.Chapter 3,taking the most representative "small fresh meat" in male aesthetics as an example,summarizes the reasons why "small fresh meat" is favored by the consumer market and the aesthetic style hidden behind it,as well as the performance of the male sex economy in full swing.Finally,this article draws the conclusion: in the context of consumerism,the aesthetics and consumption of male sex reflect the trend and value trend of modern society to a certain extent.The vigorous development of consumer culture has given birth to new aesthetic tastes and popular preferences.It also affects the generation of the social aesthetic paradigm,and has a positive and negative impact on the consumption of male aesthetics. |