An Positive Study On The Current Situation Of Film Cosumption Of Urban Residents In China

Film as a special cultural products,it is an important part of the cultural consumption,film is not only embodies the artistic phenomenon of the social ideology,but also by the investment,production,sales and other acts constitute the economic phenomenon.It is also a certain cultural reflection of the social system and the embodiment of the social and cultural form,is a social and cultural practice,through the Internet under the new media interaction and exchange between consumer groups and film products,achieve the consumers own cultural identity,the film is also a kind of social phenomenon.In the neweconomic normal,the rapid development of cultural industry,makes the film product type is rich,the movie channel diversity,film audience consumption awareness of diversity,therefore,for a enterprises how to make the movies of consumers willing to accept,theaters how to better service consumers,and how to better guide the film industrialization and improvement of the film market,which requires research consumer groups.this is because,the movie industrialization is not just simply buying and selling goods,which should be include the public benefit,film investment,production,distribution,and the self-development of theaters are closely related to mass consumer.From sociological perspective,this article analysis the characteristics of consumers groups,the consumption behavior and the participation of social interaction,consumer psychology and self-identification and social identity in the consumption process,the film market environment of consumption,comprehensive analysis of factors that influence the film consumption for movie producers,distributors and theaters put forward the correspondingcountermeasures and suggestions.This paper mainly adopts literature method and questionnaire survey method,longitudinal and horizontal comparison method,and research methods of combining qualitative analysis with quantitative analysis.This article is divided into four parts:the first part,analyzes the present situation of cultural industry and cultural consumption,the pattern of film industry and development current situation,as well as the basic situation of theater,to provides macro bac kground and foundation of papers research.The second part,through the literature research to study the concept of cultural consumption,etc,the general characteristics of the consumer groups,consumer psychology and consumer behavior,as well as sociology of consumption,cultural consumption to make a theoretical explanation,as the theoretical basis of this article research.The third part,through the questionnaire investigation depth analysis of the general characteristics of mass consumer groups of T district in Beijing,the ideological of consumer psychology and the social interaction characteristics of consumer behavior,the different consumption characteristics and consumption behaviors among different consumer groups,the intrinsic relevance of film consumption,as well as the factors influencing the film consumption,and through the descriptive statistics analysis,variance analysis,correlation analysis and regression analysis,the factors influencing the film consumption has a visual system,which is part of the micro-data analysis.The fourth part,for the conclusion of this article,gives the main conclusion from the general characteristics,the basic viewing situation,the film preference,the theater consumption and the network consumption of the film consumption group in Beijing T district respe ctively,for movie producers,distributors and theaters put forward the corresponding countermeasures and suggestions,and to explore the possible development of the film industry path.