Research On The Names Of Mobile Phone Games

Since the 21st century, the industrialization development of mobile phone games has injected new vitality to our country's market economy. As the development of mobile phone games' market,mobile games with its entertainment, recreation and portability gradually are favored by men and women, old and young, and are becoming increasingly popular among people as a way of leisure.The mobile phone game's name is mobile phone game's logo symbol, and meantime it is a special social language phenomenon and language resources. Besides, it is also a refraction mirror of social culture and social psychology. Therefore,it is necessary for us to carry out the detailed analysis and research on it.Our country's research on the name has a long history, and the involved field is also very wide.However, the study of mobile games' names is rare now. Therefore, through the Huawei mobile game center and Baidu mobile assistant,we have searched 2718 names of mobile phones as the corpus, using linguistics, sociology, cognitive psychology and other disciplines ' theory and prototype category theory to carry out the linguistics and cognitive research about mobile games'names.The combination elements of mobile games' names include Chinese characters, numbers,letters punctuation and so on, which is mainly pure Chinese characters. From language ontology to analyze the language feature of mobile games' names:voice is analyzed from the number of syllables and overlapping situation; Vocabulary is mainly from the network buzzwords and name vocabulary to start the analysis; Grammar is mainly analyzed from grammatical structure of mobile games' names, and prototype category theory is used to analyze the positive structure,subject-predicate structure and verb-object structure; Rhetoric is mainly around the anthropomorphic, exaggeration and imitating words these three rhetoric techniques to start analysis. From the perspective of social culture and cognitive psychology to study the names of the mobile phone games, they retain traditional culture and foreign culture's marks. Combined with the meaning of the high frequency words, we analyze the social psychology that "all" "every day" "Meng" "Crazy" and "happy" reflect. From social function value to study the mobile games'names, information value, propaganda value, aesthetic value and so on are the most important social function value. Finally we carry on the deep thinking to mobile games' names. The problems of the mobile games' names, the causes of the problems and the suggestions of standardization are put forward. Besides, we summarize the naming principles and naming strategies of mobile games 'names for mobile game businessmen.