The Research On The M&A Performance Of Tian Zhou Wen Hua

Nowadays m&a has become an important way of expanding the scale of enterprises and enhancing competitiveness as well. Listed companies in our country by restructuring mergers and acquisitions to increase scale, enhance the strength of behavior have become increasingly frequent, but whether m&a can improve business performance, make the value of the company real ascension, and that now there is no clear answer.As China’s economy on a new development stage,the original economic model has been unable to support the economy continues to steady and rapid development of our country, in this case the government support to cultural media industry, put it as a pillar industry of our country’s economic growth to development. At the same time, in order to cooperate with the policy of the central government, local governments are immediately related policy regulations to support the development of the local media culture industry, put forward many favorable conditions to promote the reorganization merger and acquisition of traditional culture, so that their industrial structure was optimized, can improve product quality. Since 1998, the Chinese media culture industry mergers and acquisitions cases increased the number of occurrences of started, but not all of the traditional culture of the enterprise merger and acquisition activity has brought benefits to the enterprise itself, while the number of mergers and acquisitions cases,but the quality is uneven. Day boat culture as traditional private book planning distribution enterprise, under the background of this policy, shall be duly guided by the spirit of relevant policy principles, and combined with the specific situation of the enterprise itself and the industry development trend, actively carry out the work.Based on the traditional cultural enterprise Tian Zhou Wen Hua as an example,take the data indicators of four years before and after the merger, then based on the balanced scorecard theory to build the m&a performance evaluation scheme, from the financial dimension, the customer dimension, internal process dimension and learning and development dimension to observe Tian Zhou Wen Hua culture in mergers and acquisitions, the performance change before and after. The empirical results show that the selection of suitable targets and the appropriate way of mergers and acquisitions,Tangel Publishing Co., Ltd. After completing four years of time after the merger, the financial dimension indicators improved significantly in the short term, the customer dimension m&a effect is good, the internal process dimension effect of mergers and acquisitions, it is worth mentioning dimension of growth and learning effect of mergers and acquisitions, and even increase the risk management, buried a hidden danger for the future day boat culture management. But over time, these developments need to continue. Through the study of this article, we hope to Tian Zhou Wen Hua and other culture media evaluation to provide the reference for enterprise mergers and acquisitions,merger and acquisition activity for culture media company managers of the future to provide the reference.