Research On Literature Book Review In The Era Of Media Convergence

As a unique literary genre,book review plays a vital role in the book publishin g industry.With a long history,book review supplements with the environment amon g which literature exists since the day it first appeared,and it plays an increasinglyimportant role in book publishing industry as the industry grows continuously.Bo ok review is created based on the content of the book,but without the book,it is still a piece of literature by itself.It can help the readers to choose what to read,since i t contains critics on the content,theme,design,and format of the book.Apart from changing the way of how people lives,and the way of how literature is being created,media convergence also brings some new phenomena in literature.The coming of the media convergence era leads to a great change in the carrier of l iterature.As an indispensable part of literature,book review is being affected by this new trend.It starts to show new characters and new trends of development.Thus t he research on book review has to take into consideration of these new trends.In ter ms of reviews on literature books,online review is a result of media convergence,an d it implements with the other forms of reviews without being conflicted with ea ch other.This article will examine book review in the new era of media convergence,thr ough both macro-level(characters,trend,and possible threats in the new era)and mi cro-level(form,style,and carrier).This article will also finds out the interactions b etween book review and its media,as well as the status quo of book review in the er a of media convergence.The research on book review at the era of media convergence will help to prom ote the idea of “nation of readers”,to popularize the writing of literature books revie w,and to develop new field for research on Modern Chinese Literature.