Research On Content Production And Optimization Strategies Of We-media News Review Programs Under The Background Of Media Convergence

With the deep integration of media,we-media news review programs have become an important channel for people to obtain information.In the new media environment,news commentary programs of "we media" create space for the public to express their own opinions,gradually make news commentary a trend of national discourse,and profoundly change the communication pattern dominated by traditional TV news commentary programs.Based on the framework of 5W mode and usage and satisfaction theory,this paper adopts content analysis method and in-depth interview method to study the content production process of Bedtime News,a typical program of we-media news review programs,and makes a detailed analysis of the creation subject,creation content,distribution channel,program audience and communication effect of Bedtime News.This paper explores the content production mechanism and existing deficiencies of "we media" news review programs,analyzes their internal reasons,and puts forward targeted optimization strategies for "we media" news review programs,providing reference and ideas for the development and creation of "we media" news review programs.It is found that the dissemination subject of Bedtime News is characterized by popular opinion leaders,sharp comments and complete creative team.In terms of production content,the news topic selection sources are relatively average,the topic selection area is equal to both domestic and foreign,the topic selection type is mainly social news,the pointing meaning of news commentary is mainly interpretive,and a variety of pointing meanings coexist,the structure of news commentary is mainly a balanced combination of a variety of structures,the release time and frequency of programs are relatively fixed,and the audio-visual language shows the characteristics of emphasizing pictures over videos.In terms of communication channels,it presents the communication characteristics of video website platform publishing and social platform publishing.In terms of audience,the program’s audience is mainly young adult males.The needs of the program’s audience include information acquisition,self-confirmation,social circle and emotional catharsis.In terms of communication effect,it is found that the program has a certain depth and breadth of communication.For the existing problems and causes of the current we-media news review programs,it is pointed out that the program creation subject should strengthen its own construction and build a professional team.The content of the program should deepen the news commentary and innovate the program form;The communication channels should strengthen the interaction of multiple platforms and promote the individual communication of different platforms.Audience interaction should innovate interaction mechanism,smooth interaction feedback;The guidance of public opinion should guide positive public opinion,adhere to the principle of news,and finally play a role in the content production of the program.