A Study On The Spreading Effect Of Network Novels

With the popularization and popularization of the network,the network novel is the rapid development of the blowout trend.In this context,the network novel inherits the mantle of the traditional novel and becomes the most active literary form.Internet novels are different from the traditional novels of the unique style and wild,self-contained,subversion of the traditional fiction creation,language style,and later come from the posture,quickly counterattack.This paper begins with the the word "ireader2016" in the year in the form of interviews and questionnaires.It shows the spread effect of the novels is mixed.The positive aspect is the sample of the novel data is considerable,the reader coverage,in terms of the income of the author,to achieve its default communication effect."Worry" is the same as the sample novels are naive,the plot vulgar ambiguous,wrong words and other issues,from the mass media education point of view,the sample novel is far from the corresponding communication effect.Secondly,the author analyzes the reasons of the propaganda effect of the sample novel from the four aspects of disseminated content,communication channel,author and reader.Finally,the article puts forward the strategies and prospects of improving the communication effect from three aspects:raising the threshold of entry,promoting sharing and spreading,and expanding IP derivative communication.