Research And Analysis On The Animated Tourism Promotion Film Of Kuanzhai Alley In Chengdu

In 2015,President XiJinping made important instructions on city management in the central city work conference: "China's city development has entered a new period of development.We should carry forward the traditional Chinese culture,the continuation of the historical context of the city.Cherish their own life to protect the city's historical and cultural heritage and culture therefore continue." the history of publicity is an important part of city development and publicity..History and culture is the soul of a city.The city government is on the name card propaganda and cultural history.Chengdu has a lot of city based on the name card,this paper chose Kuanzhai Alley as the name card of Chengdu,because it gathers culture,tourism,commercial,economic and other multiple identities in one,and this is the city name card factors should have.It meets and close to people's life,is a living cultural tourism promotion animation is the visual impression of the dissemination of culture based on the history,is a more intuitive way to city propaganda.It compared to real Publicity sheet has four advantages.One is in the form of talent shows itself can be easily;two The cross time and space,to reproduce the history;three can be used and modern combination;four can be used as a symbol of the city.Therefore this topic tourism propaganda cartoon making a Kuan zhai Alley,is based on the width of the historical and cultural connotation,let the audience understand the history,memories of the past,open to the public,is a city culture of catharsis.This article mainly from the city propaganda animation,significance of animation promos for the Kuanzhai Alley,the Kuanzhai Alley historical and cultural life and architectural elements refined and personal creative practice four aspects,explore the essence of tourism promotional animation.