A Study Of Film Propaganda In Government-run Film Magazines During The Fall Of Shanghai

Film journals and films,which record the rise and fall of the film industry,are indispensable "participants" in the study of film history.New Moviedom is the only comprehensive official film publication in Shanghai during the period of the Japanese occupation,with rich content and exquisite design.Due to the complexity of the Japanese occupation period,the presentation of new film was often coerced by the Japanese ideology,and the real life of the filmmakers,the historical value and humanistic value of the film were often obscured.This paper takes New Moviedom as the research center,supplemented by relevant articles and Research Monographs in various magazines and newspapers of the Republic of China,and materials from the second historical archives of China and Nanjing archives,trying to make a detailed analysis of New Moviedom,which has been published for three years,from the Perspective of film publicity,from the perspectives of ideology,unbalanced subjectivity,education and entertainment The debate,the creation and publicity of stars,the acceptance of readers and other aspects present the discourse space of the struggle between artistic ethics and political ethics in the New Moviedom,and show the survival situation and multiple personal choices of filmmakers hidden in the film publicity of the New Moviedom.