A Study On The Artistic Performance Strategy Of Beer TV Advertisement Narration

TV advertising itself is a constant construction of their own narrative.It is through the TV screen and the combination of sound symbols to produce additional significance,so that products and social value associated with,in order to affect people’s production and life.In the process of advertising symbolic narrative,the use of artistic expression strategies makes narrative content and narrative processes easier to accept.Due to the particularity of beer products,in the narrative of television advertising,there must be some distinctive use of artistic expression strategy.First of all,in the narrative way,beer and television advertising Bocaizhongzhang,the use of a variety of people,multi-perspective,a variety of time strategy on the narrative content of all-round,three-dimensional interpretation,even in a particular ad,often able to find the narrator Of the people,the use of multi-angle perspective,so you can give the content of the rich content of interpretation.Second,the choice of beer and television advertising narrative elements to full of passion and vitality of the endorsement figures,and strive to convey to the audience positive and progressive values ??of life;plot and scene selection is the trend of life,and sports art of grafting highlights the beer TV Advertising art performance of the basic strategic orientation,the TV ads and life and sports close fit,and then through the art of processing,performance techniques,not only to enhance the visual aesthetic effect,but also set the audience consumption situation,stimulating consumption.Again,in the narrative techniques,the use of some psychological narrative skills.For example,the use of groups in the advertising force indirectly affect the audience’s thinking,by depicting the picture of the state of life to promote a value,the audience has a revelation.In the beer and television advertising,the creator of the use of language symbols and non-linguistic symbols of two symbols,such as the use of words,beer foam,hops and other beer symbolic symbols,the use of these symbols on the one hand can enhance the visual effects,On the other hand,the meaning of the symbol can be used to build social significance.Through the study of the narrative artistic expression strategy,we can find that the use of the artistic expression strategy in thenarrative process has a significant impact on the final state of the advertisement,but there are some shortcomings in the beer and television commercial narrative from2014 to 2016.Such as lack of narrative art,lack of description of the details,symbolic use of serious assimilation,so beer TV advertising narrative art performance strategy to interpret,you can also more in-depth understanding of its narrative mechanism,to improve the current beer and television advertising market has a pole Earth promotion.