Case Study Of Attendee’s Experience Of Internationalart Festival In The View Of Perception Of Value

As people living standard rise,cultural activities can’t meet the demand of residents of the growing cultural consumption.So improving the cultural industry supply,and increasing the supply of cultural products and services is imperative.As the cultural treasures of a city,international arts festival is more and more welcomed by the masses,but there are few studies of international art festival,especially the demand side audience experience and the perceived value of the research.To promote the construction of Beijing "four centers" core functions,research guidance to international arts festival is very urgent.The purpose of this study is that from the Angle of the audience value perception,the Beijing international music festival,for example,through quantitative research method to a series of studies of international festival visitors experience,find out the international festival visitors experience the perceived value dimension.At the same time,through to the perceived value dimension and the relationship among different inspection,find out the most important source of international art festival audiences’ satisfaction.Thus to put forward the improving audience experience through the above study of targeted improvements.This article mainly has the following findings:(1)the existing art festival,the perceived value theory and the theory of consumer experience and review,and define the concept of international arts festival;(2)the international festival audience perceived value dimension model;Perceived value is divided into four dimensions: "F1 situation and convenient value perception","leisure and pleasure F2 perception value","cultural cognition F3 perception value","public social value" F4 perception;And the international arts festival audience comprehensive measure perceived value: C + 31.8% = 33% F1 F2+ F4 F3 + 11.67% 11.67%;(3)designed for the international art festival of perceived value perspective visitors experience the measure scale,and the various dimensions and indicators were measured.Inventory consists of four dimensions of the experience of the audience 21 indicators.(4)different audience experience difference.This study puts forward the following improvements on the Beijing international music festival:(1)art festival of clear positioning,rich content;(2)to strengthen the publicity,promotion festival brand image;(3)to take a variety of financing channels, strengthen the marketing operation;(4)strengthen the unified ticketing information platform construction in Beijing,through channels for consumers to buy tickets.