Jewelry Design And Marketing In The Internet Age

With the rapid development Internet plus "," Internet plus "new economy innovation mode of increasing rise and flourish," Internet plus "has spawned numerous new things,also destroyed a large number of traditional business models."Internet plus" in twenty-first Century will become the core of human information world,is the development direction of network applications,with unpredictable growth prospects."Internet plus" jewelry design and marketing will build new jewelry trade framework in twenty-first Century.The United States Blue Nile and Chinese diamond birds have taken the lead in trying new marketing models and creating a diamond business myth.But the jade,pearl and colored treasure fields are still in the preliminary stage of germination.This article is divided into five parts.The first part mainly introduces the research background and significance.The second chapter introduces the jewelry design and jewelry marketing in two aspects,and analyzes the traditional jewelry industry problems and challenges.The problems and abuses in the traditional mode are analyzed emphatically.The third chapter analyzes jewelry design changes in the Internet era,design is the core of the product,the importance of the design is becoming increasingly prominent.The fourth chapter analyzes the necessity and feasibility of the Internet marketing model,and concludes the problems and the future direction of the Internet marketing model.The fifth chapter is the conclusion,which concludes the importance of design,customized services and brand building.Marketing should pay attention to experiential marketing and emotional marketing.