A Preliminary Study On The Consumption Psychology Of The Elderly

China is the country with a large population,As the development of Chinese social structure and the increasingly serious trend of aging,the problem of elderly is valued by more and more scholars from all walks of life,especially the problem of elderly health is put on the most important position.In modern society,a lot of reaches has not only limited to the physical health of elderly,but also the physical and mental health of the elderly,For the mental health of the elderly,we can do a lot of research,the study of this paper is to investigate and study the consumption psychology of the elderly.At present,the research of elderly consumption is little,but this problem has been valued by society for many years,Since the development of modern society,consumption patterns has been constantly update.The young people could distinguish the suitable consumption patterns as many new tricks of consumption arisen.However,the elderly with age,body function in continuous degradation,sometimes it's hard to tell which is more suitable for their own consumption patterns.From the perspective of consumer psychology,this study focus on the elderly.Specifically,first,the literature review sums up,followed by interviews and open questionnaire survey,based on the open questionnaire survey results for the preparation of "elderly consumer psychology" prediction questionnaire.The prediction questionnaire a total of 30 questions,the effective prediction of 158 elderly people with forecast questionnaire form,through the quality of the subject analysis,exploratory factor analysis,confirmatory factor analysis,reliability and validity verification,does not conform to requirements of measurement psychology 136 questions,finally by the rest of the formal questionnaire 15 questions form the final.The questionnaire involves a total of three dimensions,that is,consumer psychology,consumer psychology,consumer psychology.Finally,through a formal survey,a total of 500 questionnaires were issued,and the effective questionnaires were 473.The results were as follows:(1)The consumer psychological status of the elderly,to found from the crowd,the whole divided into 2.971 standard,compensatory consumption psychology difference is larger,then the numerical compensatory consumption gap psychology is not stable.At the same time,it is found that there is a certain lack of rational consumption psychology of the elderly,often resulting in waste of property,need to further understand the characteristics of this part of the elderly consumer psychology.(2)For the elderly consumption psychological state,the official test involved the elderly.In different gender,there are significant differences for blind consumption psychology,enjoy consumption psychology,and compensation consumption psychology for the three dimensions and total score.(3)For the elderly consumption psychological state,the official test involved the elderly.In the different place of residence,for differences in blind consumption psychology,enjoy consumption psychology,and compensation psychology for the three dimensions and total score are not significant.(4)For the elderly consumption psychological state,the official test involves the elderly people in different age groups,differences in blind consumption psychology,enjoy consumption psychology,and compensation consumption psychology for the three dimensions and total score are not significant.(5)For the elderly consumption psychological state,the official test involved the elderly.In the different level of education,there are significant differences for blind consumption psychology,enjoy consumption psychology,and compensation consumption psychology for the three dimensions and total score.Investigation on the elderly consumer psychological status on the basis of the research on consumer psychology tend to blind consumption of the elderly,intervention through case consultation,to help the elderly to establish a reasonable consumer psychological mode,so as to improve the economic efficiency,reduce the waste caused by excessive purchase and unnecessary consumption,make the life of elderly more healthy.