The Design Of Visual Identity System In Snow College Of Jilin Sport University

The Visual Identity System has been extended and developed since it was introduced into universities.The research and application of the basic part of the system,which is based on the logo,standard color,standard font and auxiliary graphics,is an important part of the brand image promotion.The integrity and uniqueness of the Visual Identity System is not only important to establish the image of universities,to promote the characteristics of college education and campus culture but also enhance the cohesion and centripetal force of teachers and students.The snow College of Jilin Sport University as the founder of skiing has made great contributions to the research of skiing tourism.In this study,as an opportunity of the Beijing and Zhangjiakou Winter Olympic Games in 2022 to research a set of design of visual image,which can related to the development of the Snow college of Jilin Sport University.By using the methods of investigation,design and test and theoretical research,the study analyzes the difference between the Visual Identity System of universities and Winter Olympic games.Then design to a Visual Identity System that is fit for Snow college of Jilin Sport University.