Study On The Current Problems Of Chinese Network Literature

Electronic literature is undoubtedly one of the forms of mass culture development. At present, it seems that the electronic literature in China is thriving and has created a great promotion. But actually Chinese electronic literature is sticking in the middle of culture and entertainment.And this position will inevitably cause a variety of problems. After all the most important problem which Chinese electronic literature faced is a need to clear the direction of the whole industry, which is whether we want Chinese electronic literature to become a classic or entertainment? In other words, for the electronic literature based on IP industry, which is more important in the end? Economic interests or social influence?Overall, the development of network literature is irreversible. But it does not mean that this kind of culture should be encouraged and unsupervised. Depending on the level of knowledge and appreciation of Chinese people, letting network literature develop freely and arbitrarily is not a good idea in a long period of time. As one of the important manifestations of popular culture, where Chinese network literature is heading to is also related to the direction of the development of Chinese popular culture.It is still arbitrary to determine social benefits or economic efficiency which is more important for Chinese electronic literature. in terms of personal point of view, any of the public's spiritual and cultural products should give people a positive guide.Now the problems of Chinese network literature are mainly embodied in three aspects: content, channel and industrial chain. The first chapter is about the whole environment of Chinese network developing. Then the second chapter will focus on the problems of network literature ‘s contents which includes five parts. In the third chapter, the author will introduce the problems of channel of Chinese network literature. And the major elements of the forth chapter is about derivative industry chain. Through the analysis of the problem, the reason will be found. And based on this reason, we can give some advice and suggestion and explore a fine direction for Chinese network literature.Chinese network literature is still experiencing a stage of capital concentration. This stage brings benefits and also causes problems. For example, the problems include the distortion of creative motivation, the main idea of industry development, and so on. And these problems fundamentally influence the development of mass culture or more seriously determined the direction of Chinese cultural industry.