Research On Visual Communication Design In Synaesthesia

The thesis set the concept of synaesthesia as the focal point,combined the content of semiotics,cognitive psychology and other fields and mainly discussed the application advantages and the use value of art synaesthesia in visual communication design.It was illustrated by six parts.The first chapter is the elaboration and analysis of synaesthesia.The second chapter focused the symbolic of synaesthesia in the visual communication design.Chapter Three is the key chapter of this article,focused on the analysis and discussion of the application of synaesthesia in visual elements and advertisement creativity,and proofed the application importance and value of the synaesthesia by quoting lots of classical cases.The fourth chapter is the empirical study which based on the theory of synaesthesia,and summarized the view points of the thesis.Modern people's spiritual life is filled with synaesthesia phenomenon such as various graphical symbols,cognitive symbols and visual thinking symbols.The richer of people's material and spiritual lives,the aesthetic insight more picky.However,the product and creative works cannot meet the needs of modern people's spiritual life which put forward higher requirements and challenges to the insider.As advertisers,we should ponder over the new way to make our product and creative work more refreshing and impressive.Synaesthesia was a cognitive activity which can fully mobilize vision,smell,taste,touch,hearing and other senses and make them communicate with each other,and blend in a variety of perception.Cognitive activity was indispensable in our daily life,and it was tightly related to our aesthetic appreciation.The possibility of implanting synaesthesia into visual communication design works,which was based on the ability of our facial features to be mobilized and manifested in the design works,is existent.Design serve for person that our visual communication design works can not only satisfy people's vision,but also in-depth into the field of cognitive psychology.The application of the concept of synaesthesia to visual communication design works were gradually received attention from the industry,which cannot only bring the differentpsychological feelings and better,higher realms of art aesthetics to audience,but also can give artists exert greater imagination and creative space,also greatly enriched the visual communication design field of expression and dissemination of mood,and then more new connotations and souls of art works can be produced.