A Research On The Ginkgo Culture And Its Tourism Development

In the long-term production of practice,ginkgo folklore culture remained constantly to profound accumulation,so we can retain the precious cultural heritage.Today how to resume the attention about the ginkgo culture and inherit it,have become an important research.In recent years,with the development of eco agriculture tourism and forest tourism like a raging fire,ginkgo culture tourism has become a new bright spot.However,the development of Ginkgo culture tourism is still in the primary stage.And the main problem is mainly for the lack of depth of Ginkgo culture connotation.The focus of modern agriculture ecological tourism is to highlight connotation of ginkgo culture in various historical stages.It’s the key of this article to research the culture of ginkgo and excavate the rich connotation.The dissertation summarizes the ginkgo biological characteristics,the name evolution,the ginkgo culture and tourism development value.And sums up the present situation and problem of the ginkgo culture tourism according to its content and value.Meanwhile,the suggestions are put forward by using the case of National Ancient Ginkgo Park in Taixing.Firstly,track back to the origin and evolution of Ginkgo culture,and research on the variety classification and some biological characteristics including morphological characteristics,ecological adaptability and the phenology law.On this basis,taking time as clues,discusses the name evolution of Ginkgo systematically,including Ping,Ping Zhong,ducks,the sacred tree,the sacred fruit,ginkgo,Gongsun Tree,Buddha nails and so on.It shows that the name of Ginkgo has the feature of era and regional.Secondly,research the ginkgo association with literature and art and ginkgo culture connotation,including agricultural production,health and beauty,food and living,sacrifice worship,entertainment and communication.The development history of ginkgo culture can be divided into three stages,including the bud period,the rise and development period and the prosperity period.Each stage of Ginkgo culture shows different characteristics.Thus,we can summarize the tourism development value of Ginkgo culture,including ornamental aesthetic value,health care value,the carving value and spiritual education value.And this lays a solid foundation for the tourism development of Ginkgo culture.Thirdly,based on the analysis of the status about the development of the Ginkgo culture tourism and the existing problems,it can be found that the Ginkgo culture tourism exists some problems,such as,uneven development level,the lack of cultural connotation and the limit of tourism resources.Thus,put forward the solutions,such as designing diversified tourism projects to enhance the level of Ginkgo culture tourism,developing the culture connotation of Ginkgo,adding the entertainment projects and developing with other special tourism.Finally,taking National Ancient Ginkgo Park in Taixing as an example,this part summaries the conditions of its exploitation and the pear resources,and suggest the development concept of Ginkgo Culture Tourism Endowment,aiming to be a reference for the exploitation of Ginkgo culture tourism.