| Red resources are the unique resources of the old revolutionary areas,and are valuable assets to help promote the revitalization and development of the old revolutionary areas in the new era.In order to better play the functional role of red tourism,relevant national departments have issued a number of documents,including "Opinions on the Implementation of Revolutionary Cultural Relics Protection and Utilization Project(2018-2022)",in order to play the role of policy support.And with its unique geographical location and natural resource advantages,Pai-bu town has become a tourist destination and explores toward a road of red cultural tourism industry by relying on the existing red cultural resources represented by Wanshou Palace and so on.Therefore,this paper adopts the research methods of literature analysis,field research and entropy method,based on the theory of industrial integration and cultural consumption,and conducts field research on the development of red cultural resources and red cultural industry in Pai-bu town and its tourism resources in order to understand the existing tourism resources and the development of red cultural industry in Pai-bu town.Based on the results of the questionnaire survey,the study found that the development of red culture and rural tourism in Pai-bu town has problems of lack of effective standard guidance,insufficient government support and publicity;insufficient development and integration of red culture tourism resources;insufficient development level and digital construction of red culture tourism industry;infrastructure construction to be strengthened and insufficient training of practitioners.At the same time,this paper uses the entropy method to carry out empirical analysis,relying on the relevant data information of local statistical yearbooks and combining the research results of existing studies in the field of industrial integration,constructs the index system of the integration development of red culture and tourism industry,and measures its development level using the entropy method.At the same time,we choose the town of Wentang and Changfu,which are not too different from the development of tourism industry and the development of tourism resources in Pai-bu town,for comparison and analysis.After measuring the development level through the entropy method,it is found that the development level of red culture and tourism industry is higher in Wentang town,followed by Paibu town and Changfu town in the third place.Based on its development reality,the following development strategies and suggestions are put forward:(1)to coordinate the planning of red culture and tourism development plan to achieve sustainable development,strengthen the top-level design to promote the long-term development of red culture tourism,and take multiple measures to expand the influence of red culture in Paifu town;(2)to integrate existing resources to explore new models of innovative red culture tourism,innovate new models of red culture tourism development,and promote the regional integration of red culture tourism development;(3)relying on red culture to shape a unique red cultural tourism brand,create a brand product of cultural tourism integration,and establish a red cultural tourism brand communication interaction mechanism;(4)using the advantages of digital technology to promote the digital construction and development level of red cultural tourism,build a digital sharing platform for red cultural tourism,and create a digital red cultural tourism online service platform;(5)strengthening infrastructure construction and practitioners Talent training efforts,improve infrastructure construction,and build a professional red culture tourism talent team. |
