An Analysis On The Development Of Confucius Institute In The Perspective Of Culture Soft Power

The cultural soft power from the backstage to the front,has been the content that is noticed,care and developed preferentially in every country,since Joseph Nye put forward the theory of soft power.The research on the soft power of culture in our country has become more and more mature,which has both theoretical analysis and discussion,and also has the construction and interpretation of the realistic structure.However,the research on the Confucius Institute through the analysis of cultural soft power is still little,and most of the ideas are outdated and have little reference significance.With the development of the globalization and the transformation of our country’s strategy,the cultural soft power and Confucius Institute which are often used to say something new,present new features inevitably and produce new problems in the adjustment of the new normal,which is a starting point and the foothold of this writing.This article is divided into four parts from the structure.The first part puts forward the basic contents of the cultural soft power,defines the basic concept of cultural soft power,analyzes its five basic properties:dependencies,progressiveness,identity,peacefulness and sensitivity,and introduces basic ways of China’s cultural soft power construction publicly.The second part explains the development achievements of the Confucius Institute and the significance for China’s cultural soft power,and points out that the Confucius Institute is facing some problems in the development including unbalanced distribution,imperfect monitoring system,the lack of supporting facilities,single forms of cultural propaganda,the exclusion of ideology and insufficient utilization in "Internet +".The third part,based on some properties of cultural soft power,analyzes the reasons of the problems in the construction of the Confucius Institute.These reasons mainly refer to the lack of strategic planning,few financial channels,low ability in the cultural product innovation,"Misreading" caused by cultural difficulties as well as the "sensitive effect" from external culture.The fourth part analysis several aspects about the construction of Confucius Institute according to the concept of cultural soft power.Specifically,the Confucius Institute should explore "flexible" construction model,design an integrated planning,monitoring and evaluation,perfect the supporting facilities,build a brand effect and make good use of "Internet +".So as to enhance the influence,impelling power,the driving force,attractive force and spreading capacity of the cultural soft power.Based on the cultural soft power,the paper deeply analyzes the problems in the construction of Confucius Institute using literature research and comparative analysis methods.Through literature research,the theory of cultural soft power and the basic content of the Confucius institute have been cleared.Through the comparative analysis,problems existing in the construction of the Confucius Institute and its reasons have been found,and on the basis of related foreign experience,the feasibility measures for construction of the Confucius Institute has been concluded according to the content of the cultural soft power.The Confucius Institute,as an important part of Chinese cultural soft power and the main form of foreign exchange,is similar with Chinese cultural soft power in the challenges and the reasons of problems.So it is not difficult to glimpse the venation of the Confucius Institute’s construction and development.Facing with the cultural competition and the challenge of globalization,Confucius Institute should exploit the value of the national culture,develop the cultural industries,create high quality of the cultural products,strengthen national cultural confidence and cultural consciousness and advance towards the world with the help of the construction of "One Belt and One Road" and the strategy of "Internet+".