The Study Of New Generation Consumer Psychology And Creative Advertising

Rapid economic development in today's society, people's material living standards have greatly improved, and a variety of goods is an array filled with people's lives can be said to have reached the point where supply exceeds demand, so the war is particularly intense between businesses, In order to place in the market to improve their brand awareness can be said that way at all, advertising is undoubtedly the first choice for major businesses, through advertising so that consumers know their products, improve their visibility and generate the actual purchase behavior, But not all ads will achieve the desired result, and some do a lot of commercials cost a lot of manpower and resources and the results are not satisfactory, sales have not significantly improved, because a large part of advertising and consumer disconnect between the creative and consumers do not initially communicate well, no good very accurate grasp of consumer psychology, and therefore the creative positioning and psychological needs of consumers out of line, and then can not be stimulate consumer demand for a good buy, we can see the research on consumer psychology and its positioning for the importance of creative advertising.Consumer demand is the advertising people have the motivation, advertising is an important way to meet consumer demand. Campaign mainly in consumer psychology:ad targeting standpoint is the consumer psychology, advertising strategy should be established on the basis of studies consumer psychology, advertising, creativity and expression are directed against a particular consumer group to the implementation of consumer psychology.In the new social environment to grow up in a new cohort has now become the mainstream of consumer groups, they have their own unique consumer psychology and values, the way they also get a variety of advertising messages, this visit by a large number of investigations on their and data analysis and literature references summarize their consumer psychology and consumer awareness, and thus a macro point of view, scientific evaluation and comparison to illustrate the creative relationship with the consumer psychology, and how specific populations for this part of the creative how to effectively to meet their consumer psychology and consumer behavior to guide them, to avoid unnecessary waste of resources to do targeted, thereby contributing to the development of our socialist market economy, and vice versa is also conducive to our advertising creative development and improvement of discipline.