The Research Of The Relationship Between Advertising Photography And Audience Psychological

With the rapid development of modern economy, the kinds and quantity of goods areincreasing and present the unprecedented prosperity. As an important part of modernadvertising, advertising photography plays a huge role in publicity and marketing of goods.Currently, the research about the relationship between advertising photography’s performanceand audiences’ psychology is almost no in the academic field. Most of the photographersstanding in the angle of themselves, study on the artistic expression such as how to shoot apicture more clear and vivid and attractive, ignoring the audience. No matter how perfect inthe aspect of art aesthetic effect an advertising photography is, if it does not stimulate theaudience consumption, it cannot be called an outstanding advertising photography.Advertising photography’s visual representation is the key to influence the audiences’psychology and behavior, while the psychology of audiences is also a considerable extentrestrict and affect the actual effect and ultimately the most to advertising photography.Therefore, study on the relationship between the advertising photography and audiences’psychological is effect significantly to promote the development of advertising photographyand drive the consumption.This article according to the visual representation of advertising photographyexpression and the psychology of audience, photography, advertising, communication andadvertisement psychology, visual psychology, the theory and knowledge of related disciplinessuch as economics, studies the relationship between the two. Firstly, this paper discusses thedevelopment of advertising photography’s performance, features, the composition of visuallanguage, and the psychological characteristics of the audience. Then it analyses the commonproblems in the performance of modern advertising photography and studies how advertisingphotography’s performance impact on the audience’s psychology. Finally it research how doposition an advertising photography from the perspective of audience psychological and drawconclusions. This research, aiming at the audience psychology, could help a photographerimprove the performance of the advertising photography and enhance the appeal ofadvertising, additionally promoting consumption.In this paper, the mainly research methods are including interdisciplinary study,induction method, deductive method, and case study.