Iconography Under The Perspective Of The Chinese Study Of Contemporary Poster Design

With the development of human civilization around the process,and always have the image of the figure.Whether it is during the agricultural civilization primitive society,or the period of industrial civilization productivity has been released after,or during the technological civilization of today's rapid development of information science and technology,social development process of these civilizations are the image has a close relationship.Image with recording events in production and living,to convey information,reflect the aesthetic and other functions,bill is presented in the form of its main functions.Poster image is not only a form of communication visual communication,media is the dissemination of information,is the perfect combination of art and design.This paper discusses the research Panofsky Image Research Method to the Contemporary Chinese poster design,Pan's image learning method is a methodology to interpret images from the history and humanistic point of view,attention allegorical works of poster development designed to have a positive guiding role.By analyzing the contemporary poster design in the form and content,you can explore the poster image behind it a kind of social and cultural connotations.Firstly,through the analysis of contemporary Chinese poster design problems in the rapid development,such as Chinese contemporary poster image in the form of lack of originality,lack of ethnic content,the lack of cultural phenomenon is more common connotation,so they need through the use of Pan's image science research methods,contemporary issues arising poster to be addressed.From three aspects affecting image research methods of contemporary poster design,"the former iconography description" to explain the importance of poster images in the form of harmony and unity;the"iconography description" to analyze the meaning of the image extension,both images of imagery and association functions,interpretation poster image meaning important role;use "image interpretation" come of social and cultural phenomena of contemporary posters contained in the image,which is this paper,Pan image research methods,the analysis of contemporary China poster design purposes.The PAN theory of iconography used to study Chinese contemporary poster design,not only can promote the sound development of poster design to enrich the poster image inherent allegorical also to some extent.