The Research On Fusion Of Mobile Internet And Hunan Culture Industry

With material products becoming plentiful increasingly, our consumer demand begins to tilt toward spiritual culture. Cultural industries also flourish. Meanwhile,industrial production have entered the Age of 4.0, mobile internet began to raise a new round of productivity revolution. Through the fusion of traditional industry, mobile internet can inject new vitality to traditional industry. Absorbing the traditional spirit“to be first”, Hunan develops mobile internet and creates developing highlands in central region. As the same time, Hunan promotes the fusion of mobile internet and distinctive culture industry, create new formats of cultural industries and rich the content of mobile internet industry, finally achieving win-win outcomes.This article based on industry fusion theory, combining with value chain theory,industry life cycle theory and platform strategy theory, talks about mobile internet and Hunan culture industry, and teases the theoretical support for their fusion by using PEST and SWOT model. Meanwhile, it analyzes the current condition and environment of their fusion. Synthesizing the current condition of social development in Hunan, it makes research on their fusion base and driving factor. Summarizing the driving mechanism of promoting thefusion of mobile internet and Hunan culture industry, this article based on taking example by other industry fusion rules comes up with three industry fusion model: extension, regrouping and infiltration that apply for mobile internet and Hunan culture industry. AS the same time, it provides practice cases evidence. Finally, it provides suggestion and strategy about how to promote their fusion better from three angle: government, enterprise and social media.This article is based on the rapid development of their fusion practice about the research on the fusion of mobile internet and Hunan culture industry, in order to rich the correlation theory of their fusion through this discuss. Meanwhile, some theories and experience summarized in this article can provide lessons for fusion practices between industries.