| "Evening News" is published in 1984.It is China’s famous brands newspaper, insisted "this word, he could feel", with particular emphasis on the timely and effective.As the print media model, It has a professional news team. Enorth is Tianjin government only online media, and it was identified as one of the ten major news website.According to January 2015 the "Evening News" and the Times Online as a corpus source of news headlines, for a more detailed sort corpus, respectively, from the aspect of voice, semantics, rhetoric, media forms of communication and readers psychological analysis of both languages Characteristics and Causes style. With specific examples of headlines, selected title each representative analysis, summed up in the title of the preparation of the two media features.The feature of "Evening News" is the main title fewer words, words concise, and appropriate to supplement the secondary problem described; tastes words, as far as possible in line with the language specification for a modest trend of the times and lead the English word neologism come into question attract readers; some of colloquial title approachable, closer to the reader; the clever use of rhetoric, the title of artistic and enhance readability. The feature of Enorth is usual y use long title, particularity of online forum, they use a complex one-line title; seek novelty in terms of words and sentences, extensive use of new words and abbreviations; to attract readers to click further to read the title of entertainment content preference and redundancy. Caused both headline characteristic differences, mainly in their different media attributes, typesetting and audience psychology. |
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