On The Role And Strategy Of Television Simultaneous Interpreters From The Perspective Of The Audience

With increased globalization of mass media, TV simultaneous interpreting (SI) has been widely applied in television live broadcasting to strengthen the competitiveness of TV stations. TV SI has distinctive features as compared to conference SI, the former having a large number of TV audience. Therefore, TV SI quality standards and roles of interpreters are different from those of conference SI. Although China has made initial progress in TV SI study, it is still facing some problems and challenges, such as research gap between domestic and Western studies and unclear role of TV simultaneous interpreters. According to the Uses and Gratification theory, TV audience acquire news and information via mass media based on their own needs and expectations, and choose information sources. Therefore, this thesis analyzes TV SI in China from the perspective of the audience so as to provide suggestions for TV simultaneous interpreters.Under the guidance of the Uses and Gratification theory, this thesis studies an SI case of Beijing's 2022 Olympic Winter Games Bid Presentation at the 128th IOC session in Kuala Lumpur on CCTV-5 and CCTV-13, including two forms of SI - SI without script (promotion video) and SI with translated script (speech). Questionnaires are handed out to investigate the audience's needs, expectations and satisfaction of watching television SI. Analysis is conducted on factors that influence the audience's satisfaction, which leads to a summary of SI strategies and techniques. Multiple roles of TV interpreters are also studied in this thesis. This thesis endeavors to help TV interpreters to have clear roles and increase the audience's satisfaction with their work.