The Application And Research Of Visual Identification In Three-a Hospitals Of Traditional Chinese Medicine In Heilongjiang Province

The application and design of Visual identity in contemporary hospitals become more and more important,which plays the guiding role,beautifies hospital environment,builds hospital image and diffuses hospital culture.The application resarch of visual identity in traditional Chinese medicine hospitals is a new route to construct traditional Chinese medincine culture and improve hospital management.It is significant for traditional Chinese medicine hospitals to diffuse traditional Chinese medicine culture,shape its brand features and improve hospital management through application and design of visual identity.This paper focuses on eight three-A hospitals of traditional Chinese medicine in Heilongjiang Province.The literature review of application and design research of hospital visual identity is conducted.Based on economic,marketing,culture theories and application experiences of visual identity in traditional Chinese medicine hospitals of other provinces,the current state of visual identity application and design in traditional Chinese medicine hospitals is analyzed from the perspectives of core concept display of hospitals,hospital logo,hospital environment and guiding sign systems.It is found that problems of visual identity application in eight three-A hospitals of traditional Chinese medicine in Heilongjiang Province exist in the four aspects,namely,core concept display of hospitals,hospital logo,hospital environment and guiding sign systems.The conclusion includes the following suggestion.Core concept showing physician humanity should be clear,brief and scientific.Hospital logo combined with regional features of Heilongjiang Province should show hospital management connotation and characteristics of traditional Chinese medicine industry.Hospital environment with humanism concern is significant for hospital management and hospital guiding sign should show the people-oriented management concept and be understandable,clear and standard.The research of visual identity application in traditional Chinese medicine hospitals in Heilongjiang Province provides the useful reference for hospitals,especially traditional Chinese medicine hospitals,in visual identity application for hospital management.