Development Strategy Research Of Chinese Traditional Medicine Decoction Pieces Under The New Situation

Industrialization of Chinese medicine is the medicine industry to a certain historical stage of the product, with obvious characteristics of the times, with the period of political, economic, cultural, scientific and technological development are closely related. Pieces of Chinese medicine industry in China the most basic part of the clinical syndrome differentiation is also necessary for Chinese traditional weapons. Pieces of Chinese medicine and Chinese Traditional Medicine Decoction Pieces, Chinese medicine, together constitute the three pillars of Chinese medicine industry in China. Therefore, the healthy development of Chinese Traditional Medicine Decoction Pieces Industry, not only determines the development of the whole process of Chinese medicine industry, while promoting the development of Chinese medicine in China also has an important influence. This paper aims to traditional Chinese medicine industry in China, especially Chinese Traditional Medicine Decoction Pieces Industry to study the conditions, the influence of Chinese Traditional Medicine Decoction Pieces Industry in China's internal factors and external environment SWOT analysis, trying to find suitable Chinese Traditional Medicine Decoction Pieces Industry in China's own development strategies, Pieces of Chinese medicine industry in China's rapid and healthy development of reference.In this paper, content analysis, empirical analysis and other methods to the study of Chinese Traditional Medicine Decoction Pieces Industry objects to industrial economics, strategic management of the relevant principles as the theoretical foundation for the development of Chinese Traditional Medicine Decoction Pieces Industry conducted a systematic research strategy. Using content analysis, the 1979 to 2010 of Chinese Traditional Medicine Decoction Pieces Industry in the literature study, focus of Chinese Traditional Medicine Decoction Pieces Industry Development Status and Market; to the new Lotus Chinese Traditional Medicine Decoction Pieces company's export alliance as an example, empirical research Pieces of China's medicine industry, "Brand+alliance " of the strategy is implemented to make recommendations accordingly.The paper is divided into five chapters:The first part is an introduction, describes the background and significance of this study, domestic and international research status, the study of ideas and innovation, while the content of the introduction and study of industrial economics and strategic management Relevant theory. The second part is an overview of modern Chinese medicine industry to explain the evolution of history of Chinese medicine industry, development status and trends. The third part is the status of Chinese Traditional Medicine Decoction Pieces Industry analysis, from Pieces of Chinese medicine industrial scale production enterprise development, production and sales, exports and other point of view, analysis of the Chinese Traditional Medicine Decoction Pieces Industry in industry status quo. The fourth part is the development of Chinese Traditional Medicine Decoction Pieces Industry SWOT analysis SWOT matrix through the development of our own existence Pieces of Chinese medicine industry, the advantages, disadvantages, and in the current situation facing the opportunities and threats analysis, as the development of Chinese Traditional Medicine Decoction Pieces Industrial development strategy. The fifth part is the development of Chinese Traditional Medicine Decoction Pieces Industry Strategic Research, through the SWOT analysis, proposed a "brand & Alliance" strategy, vertical development strategy and Chinese Traditional Medicine Decoction Pieces standards strategy, and specific studies of these strategies, and proposed the implementation of the corresponding Recommendations.Based on the findings, the current Pieces of Chinese medicine industry in China must take "to reverse the type of strategy ", specifically including Chinese Traditional Medicine Decoction Pieces standard strategy, vertical development strategy and the "brand+Alliance" strategy. First, the standard strategy of Chinese Traditional Medicine Decoction Pieces, Chinese Traditional Medicine Decoction Pieces to improve industry standards, improve the quality of Chinese Traditional Medicine Decoction Pieces, Chinese Traditional Medicine Decoction Pieces to China's own domestic and foreign markets more competitive, protect the industry of Chinese Traditional Medicine Decoction Pieces autonomy in the industry; second, Through vertical development strategy, on the one hand, extension of the elongated inline Chinese industry chain, to encourage the development of large-scale leading enterprises focus on products, development of plantations, or to enterprises in different fields of mutual alliance, work together to build the entire Chinese industry chain, through the formation of industry Chain Alliance; the other hand, enterprises according to their differential advantage, focusing on cultivating dominant species, the development of TCM products chain, increased industry concentration. Third, relying on the brand, the formation of strategic alliances, expand the international market and promote the internationalization of Chinese Traditional Medicine Decoction Pieces.