Enlightenment And Application Of The Comparative Studies On The Regulation Of Chinese And American Drug Internet Retailing

With the rapid development of Internet, the increase of e-commerce scale and the growing demands for healthy, Internet drug retail industry has also been in a rapid growth. Due to the openness, complex and quick change of the Internet, it brings great benefits and convenience to patients, but also generates many problems such as the transaction risks, meanwhile patients are also difficult to get professional medication guidance.The United States is the most developed country of medical e-commerce, the regulation on the drug Internet retail is also the most complete and strict. The drug Internet retail in China is just beginning. The regulation work is also in constant development. Through the comparison of these two countries in terms of exploring the similarities and differences, it has a positive theoretical and practical significance to promote Internet retail drug regulation in our country and provides the basis for the related policies development of China's Internet drug retail.The paper constructs the paths of drug regulatory framework on the basis of regulation system, regulation mechanism, regulation method. A comparative analysis of Internet retail regulation system is consist of the regulation organization, personnel, system, regulation mechanism, which is the daily work mode of regulation, regulation methods provide the strategies and methods of execution. It consists three parts of the whole regulation, providing the creation of working mechanism from the macro system to the medium and the micro operation methods for pharmaceutical Internet retail.The regulatory system including drug regulation and complete organization in these two countries are quite consistent. But the regulatory capacities are different, and the industry organization NABP in regulation plays an important role in the US. The implementation of VIPPS certification of pharmacy management also plays a very prominent role in industry self-regulation in the US. Regarding the system in China, it mainly has the regulations and policies, lacks legal constraints and guidelines. The numbers of administrative personnel in China pharmaceutical sector are very large, and they are difficult to deal with a wide range of work and heavy workload of drug regulation, meanwhile the US has many technical experts to deal with the regulation.The regulation mechanism has the impacts on the related risk factors of drug Internet retail regulatory strategy. According to the subject of drug division, Internet retail involves two subjects, namely the sellers and buyers, for drug retail, which are pharmacies and consumers. For the pharmacy, the risk factors involved in the main network (website) are the legal compliance the prescription, processing, legal compliance of pharmacists, logistics safety and service quality. For patients or consumers, playing their roles, keeping good communication with them and strengthening consumer education are the main factors which are conducive to the regulation. Seen from the comparison of the two countries, there are a lot of same content of business licenses for drug Internet companies, networks and other aspects of the regulatory consistency in the basic procedures. But the US in the network of pharmacy prescription has the right of practicing medicine, mature rules and practices of division responsibilities, logistics and distribution. And consumers in the US are encouraged to take part in the public participation, transparent regulation to promote the information, strengthen communication and strengthen the propaganda and education. Obviously, The US has established a stable, sustained implementation mechanism.Regarding regulation methods, traditional regulation personnel and intelligence information and drug regulatory methods have mutual integration, various early warning systems, monitoring systems, traceability systems, emergency systems, electronic monitoring, and drug safety databases which have been established and put into practical use.The US has the world's oldest national open electronic commerce, as well as the Internet sales of prescription drugs regulation system, which reflected the people-oriented idea and experience. In order to safeguard the health of patients for target practice, there is also a positive reference for the development of online sales of prescription drugs in China. The development of Internet in China has just made the pharmaceutical retail industry started. A lot of works need to be done in the near future including the increase use of prescription, socialization of the prescription, accelerating the training on pharmacists, actively exploring new ways of drug distribution, continue improving laws and the regulations, certification and inspection system, CFDA construction, strengthening the construction of industry associations, promoting the industry self-discipline, giving full play to the roles of people in regulation, improvement of the Internet drug sales service systems, establishment of a joint mechanism of cross regional regulation. Through these initiatives, comprehensive development of the Internet and drug retail enterprises in our country, the protection of consumer consumers in the network security can be realized.As the Internet drug retail enterprises, LiFang Online Pharmacy (http://www.lf888.cn) has improved quality management risk management through the internal system design process optimization and upgrading the internal development of the Internet and drug transaction system of V2.0 system for online pharmacy, which guarantee consumers can obtain reliable quality medicines and the improved pharmacy service based on the study of this paper.