International Exploration Of Traditional Chinese Medicine

Traditional Chinese medicine has 5000 years of history in China. It is China’s national treasures and the quintessence of Chinese culture, is not only the Chinese traditional culture and also a summing up the wisdom of ancient Chinese science and technology development, after the sons and daughters of the Chinese nation history the use of screening and testing in practice. After the founding of new China, the country has been the support and attach importance to the development of medicine of doctor of traditional Chinese medicine, traditional Chinese medicine enterprises from scratch and constantly improve the level of modernization, forms of products on the basis of traditional formulations of the increased oral liquid, tablets, granules, capsules and simple and convenient modern forms, product variety and production continues to increase, growth potential highlights.With the development of economic globalization, internationalization has become a hot issue. Since China joined the WTO in 2000, it is also actively involved in the economic globalization, so that products, services and production materials into the international market. In recent years, with the change of the world disease spectrum and the return of the western world to the natural medicine, Chinese medicine, as an important part of the natural medicine, should have a place in the international market. Our government since 1995 to Chinese traditional medicine into the mainstream pharmaceutical market in western developed countries, but progress has been rather slow, 2015 Tu Youyou, by virtue of the seventies of the 20 th century from the Chinese classics inspiration discover antimalarial drug artemisinin and won the Nobel Prize, the internationalization of Chinese medicine again had a concern and attention.This paper, combining the enterprise internationalization theory, using the data collection method, literature research, theoretical research and empirical analysis combining method, from the internationalization of Chinese medicine development of the use of PEST analysis method, analysis of the internationalization of Chinese medicine macro factors, in the analysis of the internal factors, using the SWOT analysis method to construct the influencing factors analysis matrix, combined with the exploration on the development of the internationalization of Chinese medicine enterprises, from "cater to enter", "regulate growth" and "fusion recognition" three aspects put forward the internationalization strategy of traditional Chinese medicine.