Research On Private BD Hospital's Promotion Of Service Quality

Since the reform and opening up, China's economy has developed rapidly.People's income levels continue to improve, the level of education is more and more high, people have enjoyed and willing to a higher quality of life. The value of the healthy life, make people requires medical institutions to provide higher quality medical services in recent years. The development of private hospitals rapidly,become a force to be reckoned with in the medical industry competition. Compared with public hospitals, private hospitals to meet the public demand for health care through the provision of medical services, but also to safeguard the rights and interests of the owners. Both the public and profit is the basis for long-term development of private hospitals can be achieved. Both are provided to the private hospital depends on the quality of service. The face has inherent advantages of public hospitals and the rapid development of private hospitals or other institutions, such as Through improving their service quality to build their own core competitiveness, in competition in the market gain competitive advantage, private hospitals have to face the problem is. Private hospitals as an important part of the country's medical system,in the development process, continuously improve the quality of medical services, in order to meet the needs of the people to let their to get sustainable development.Based on the understanding of actual situation in BD Hospital, according to the SERVQUAL model, it initially identifies dimensions and metrics of medical service quality evaluation model of private BD Hospital. And it determines the specific evaluation index and weight by interviewing relevant personnel and ultimately designs and develops BD Hospital's service quality assessment scale and then conducts a questionnaire on BD Hospital based on the scale. With the statistics and analysis of questionnaire, it aims to identify BD Hospital's service weaknesses,analyze the underlying causes and propose corresponding service promotion strategies.This article is an application of research of results from previous studies on medical service quality researches and the research result can provide methodological information for private hospitals' medical service quality evaluation; evaluation results obtained with this method can provide reference to private hospital administrators' decisions so that the hospital's management become more focused and targeted; while addressing problems reflected by the evaluation results can makehospitals improve the quality of services, which will help hospitals attract more patients and bring more economic benefits to hospitals, which have practical influence on hospitals' healthy and rapid development.