Product Identify Design Research Of The Wheeled Tractor Hood

The purpose of the research of product identity design is to ensure the stability and consistency of product image, and better highlight brand image of enterprise. The product identity design of wheeled tractor cover was carried out based on the basic method of product system design theory, and then launched the detail design, which serves the production & management and brand strategy of enterprise.Firstly, this thesis defined the concept of product identity design, and sorted out the theoretical and practical achievements of wheeled tractor cover, to provide theoretical and technical support for the following conceptual design, modeling design and design evaluation.The chapter conceptual design toke the users survey as the starting point, and then conducted research on market, rule of modeling, man-machine-environment, techniques and laws and regulations of the industry, to get the product positioning and provide scale for design evaluation.On the basis of conceptual design, chapter modeling design conducted scheme design, structural design, color and logo design, and design of material and craft, to get the final appearance of product.Based on the evaluation scale in the conceptual design, chapter design evaluation made design evaluation according to the two dimensions of dominant trait and recessive trait, and verified the feasibility of research methods concerning product identity design.Innovations:it employed the product system design methodology to guide the practice of product identity design of wheeled tractor cover to put theory into practice; it introduced the product theme design and visual mechanics design.