Research On Regional Cultural Creative Products Design Based On Situation Construction

Twenty-first Century ushered in the era of experience economy.People's needs for products has begun to rise from metaphysics to metaphysics.People's pursuit of emotional needs is also increasingly evident.Cultural creative products are products of cultural and creative industries,which contain emotional value.The important way to meet the emotional needs of people is to dig the cultural connotation behind it and add aesthetic value to it.Cultural creative product is a cultural and creative expression form of a society and even a country.To some extent,it embodies the soft power of the country's culture.At the same time,the design of cultural and creative products is also a trend in the era of experience economy.This paper is based on the theory background of context construction and taking regional cultural and creative products as the research object.First of all,on the basis of accurately grasping the regional cultural and creative products,emotional needs,regional characteristics,this paper focuses on the research:From the perspective of"human-environment-object",this paper designs and decomposes regional cultural and creative products;and analyzes the emotional needs,regional characteristics,and cultural creative product design elements;the construction of the context space model of regional cultural and creative products provides a new design idea for regional cultural and creative products;decoding and coding of regional cultural creative product design;summed up a set of feasible regional culture and creative product design strategy.Finally,this paper summarizes the previous theoretical research results from the construction practice of cultural and creative product design in Qingtian County,and concludes the advantages and disadvantages of the research results and the possibility of subsequent design.From the macro point of view,this paper puts forward some suggestions on the design of regional cultural and creative products,so as to explore the future direction of development.