| With the acceleration of aging process in our country,the travel demand of the elderly is getting more attention from society,the policy of concessionary bus travel as an important measure of discount for the elderly,has an important influence on the travel behavior of the elderly.In order to explore the influence of the policy on the travel behavior of the elderly,thereby grasp travel rules of the elderly more accurately,in this paper,a preliminary study the influence of the the policy of concessionary bus on the travel behavior of the elderly is launched.First of all,based on the survey data that the elderly in Nanjing travels in one day,the travel behavior characteristics of the elderly in Nanjing is analyzed and summarized,moreover,based on the attribute whether the respondent holds the bus IC card for the elderly,the influence the policies of concessionary bus travel for the elderly on the travel behavior characteristics of the elderly is explored.Secondly,based on the analysis of the travel decision-making process and related factors,the mechanism of the influence the policy of concessionary bus travel for the elderly on the travel behavior is studied.That is to say,the policy is mainly to change the perceived cost,perceived service quality and perceived risk of elderly people’s public transportation trip,so as to influence the travel decision making of the elderly.Based on the related assumptions,the structural equation model the policy of concessionary bus travel for the elderly how to affect travel behavior of the elderly is built.The survey data is used to verify the hypothesis proposed in this paper.Finally,based on the mechanism of the influence the policy of concessionary bus travel for the elderly on the travel behavior and survey data,the perceived utility functions of the main travel modes for the elderly are built,and the Nested Logit model is used to build.the model the elderly in Nanjing chose the travel. |
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