Study Of Pricing Theory Based On Communication Satellite Market Environment

As the satellite gradually affects people's lives,investors will look to invest in the satellite market on these days.In other countries,satellite market has long been the initial shape,but China still in the early stages.However China already matures in the satellite manufacturing technology since the goverment vigorously promote lowcarbon economy,develop high-speed railway and a new generation of mobile communicationsin recent years.Especially after the successful launch of the Beidou satellite,these give a carrier for sustainable development and marketing of satellite.This thesis focuses on the hot issues of the current aerospace field,and studies the two aspects of the model of the acquisition of satellite and the satellite communication service by using the net present value method and the real option evaluation method.Due to traditional methods are affected by uncertain factors such as national policy and investment cycle,this paper considers the method of adding real option on the basis of net present value method,then improve the reliability of satellite investment valuation in the actual case.Based on the method of option pricing,the design of satellite system,the cost of satellite operation and the optimal launch time are studied.The data analysis shows that the design work of satellite has an important influence on the satellite launch timing and the method is optimized.The combination investment of satellite constellation has been a hot issue.In this thesis,we consider adding the stochastic differential equation to study and discuss the investment of satellite constellation,and put forward a model suitable for satellite constellation investment,we hope it will provide a reliable reference for actual satellite investment.