Based On Specific Context Research On The Format And Design Of Xi’an,Qujiang Kylin Pavilion Project

Chinese cities have changed rapidly and urban construction has entered an unprecedented rapid development.Due to the new materials,technology,ideas of western style,and in the temptation of profit,the project is more rapid,concise,model development.Some very simple,with geographical characteristics of the traditional blocks and urban landscape was destroyed,the town which contains the regional culture and the regional characteristics is quietly passing away in the past ten years,the urban landscape is becoming more and more complex,and the homes we know are no longer there.At the same time,we heard around the ghost town,and many commercial projects cannot be expected to have a very good popularity.This is not the result of in-depth discussion of the market and projects.And at the same time,the commercial architecture of the early positioning is also part of the architectural design,therefore,in the design should be done before the format analysis.Many developers in order to pursue profits,do not conduct in-depth market research and analysis,did not do a good job in the preparatory work,which makes many commercial projects cannot get good results.In this paper,through the actual participation of the project-Xi’an Kylin Qujiang project as the starting point,through a large number of data in-depth exploration of the commercial building as a form of positioning,and in the project to show the distribution of formats.At the same time,this paper expounds how to keep the nostalgia and the historical memory in the special historic district.Nanhu Lake in Qujiang,this historic sensitive area,how can we inherit the history,but also to carry forward the contemporary architectural culture.In this paper,based on the survey data,through the actual project,the whole article is divided into three parts.The first part(the 1 chapter)leads to the purpose of writing this paper.Firstly,the research background,research significance,research content and research status are presented,which provide the basis for the following research.First of all,the research background,research significance,research content and research status are presented.The second part(Chapter 2 to Chapter 4)is the first part,which is the basis for the analysis of the first part.First of all,the format of the shopping center was further studied,and the format of the shopping center in the international and domestic different understanding and the classification of the format and the combination of the shopping center and so on.Secondly,because of the particularity of the basic location of the program,this paper expounds the relationship between the special historical context and architecture,and then discusses the relationship between the city and the context and the relationship between the construction and the context.Finally,through the actual case study summary data and design methods,applied to the Qujiang Unicorn Pavilion project.The third part(Chapter 5-6),is aimed at Qujiang kylin project business positioning and location context described,and through the three schemes for project business positioning and interpretation of design method of design ideas and programs,the final design of the whole process of thinking and summary.