| With the rapid development of tourism,the quality of tourism planning is more and more high.rational tourism planning can not meet the needs of tourism development.Currently the thought of physical-first or money-first causes destructive construction to damage the tourist destination,therefore planners pay more and more attention to the the role thathistorical and cultural factors,political history,social tradition and other human factors played in the regional tourism development.provide Researchs of tourism planning.based on" cultural ecology "improved new ideas and methods for tourism development.Because of administrative divisions and historical reasons,Dahong Mountain resort had been divided into three scenic spots.Even now his problem has not been effectively resolved,which seriously restricted the development of its tourism industry.Although a number of tourism planning work has been done,ultimately failed to solve the problem of "segmentational topic","distributional direction”and "disperse image".Resultly that the development of the big Dahong Mountain resor is still fragmented situation.In this paper,I was trying to solve the problems of Dahong Mountain resort in a new perspective and to provide a new way for the overall development of the region.This paper combines the theory of cultural ecology and the method of tourism planning,and applies the theory of cultural ecology to tourism planning practice of Dahong Mountain resort in order to verify the rationality and operability of the tourism planning method based on the theory of cultural ecologyThe first chapter is introduction.This chapter mainly expound the background and significance of the research,and chooses main content and the object of this paper.Based on the status quo of the research on tourism planning methods and cultural ecology theory,it summarized the evolution of tourism planning ideas and the main methods and the development trend of tourism planning.The second chapter established the tourism planning method and system of Dahong Mountain resort based on the theory of cultural ecology,which is the theoretical basis of this paper.The tourism planning methods theory based on cultural ecology system includes planning background system,strategic planning system,key system,,assistant system,corresponding cultural background system,cultural function system,cultural key.system and cultural system securityIn the third chapter,it analyzes the background,resource and market factors of the tourism system of Dahong Mountain resort.It explored the relationship of background elements and cultural source region,resource elements and cultural connotations,and market factors and cultural needs.Meanwhile,it applied "push pull" analysis on Dahong Mountain resort and the tourist market.In the fourth chapter,it studied and planned the strategic thinking,strategic theme and strategic layout of the strategic system of Dahong Mountain resort.It discussed the strategic thought of Hongshan culture under the guidance of Dahong Mountain resort.integrated the Buddhist culture,auspice-region culture and the hero culture of Dahong Mountain resort,putting forward the theme of " free Chutian";It planned the cultural apace of the Dahong Mountain resort based on the people experience of "follow good timing,own geographical convenience and and build good human relations".In the fifth chapter,it studied and designed the key elements of product planning and image marketing in the key system of Dahong Mountain resort.It discussed the relationship between product planning and culture carrier.tourism Product planning and design is actually the cultural carrier.The design method includs cultural integration,cultural reproduction,cultural innovation and cultural,which are applied onto the designation of product system of Dahong Mountain resort.The design and marketing of tourism image is actually the spread of tourism culture.,Then it designed the tourism image of "free Chutian" of the Dahong Mountain resort based on the C-P-M(cultural product marketing)model.Then it designed marketing strategy of the Dahong Mountain resort according to "happy Chutian" cultural connotation.The sixth chapter is the conclusion of this paper.It expound the innovation,the main conclusions and problems and suggestions of this paper. |
