Analysis The Positive Effect Of Successful Product Packaging On Consumer Satisfaction

Product packaging design has become one of the most powerful tools in the marketing communications mix to delight consumers.Attributes performance through design can generate positive emotions to enhance consumer satisfaction effectively.This study describes the effect of product packaging design,the tendency of consumer choice,and the factors associated with product packaging design.The purpose of this study is to exam the positive effect of successful product packaging on consumer satisfaction.This study focuses on the relationship between honey packaging design and consumer satisfaction in Yunnan Province.The attributes performance of honey packaging in this study is the local ethnic culture,which include ethnic elements,eco-friendly elements and artistic appearance.Through the usage of local ethnic culture to make honey packaging design become more diversified and to promote the development of ethnic culture,local economy and the popularity of high quality honey of Yunnan Province.