The Development And Operation Of Campus Culture Products Under The Background Of Dual

In 2014,Premier Li Keqiang put forward the concept of "double creation",the core connotation of which is public entrepreneurship and innovation.The proposition of "double creation" not only provides college students who represent a group of dynamic,creative,creative young people with the direction and support,but also promote them to be the main force of entrepreneurship and innovation.Students are so familiar with their schools that they take the expansion of the campus cultural products as the first choice for their innovation and entrepreneurship.Campus culture products,as the powerful tools and effective carriers of cultural transmission in university,have an irreplaceable role in cultural exchange,communication and image display.Because some universities do not pay enough attention to their own cultural products,so that the development of campus culture products in China is still in the primary stage,and the campus culture products have an uneven development.With the development of society and the progress of the times,the proposition of double creation make some universities began to realize the importance of cultural product development.In other words,they should pay more attention to their cultural products and strengthen the functional understanding of cultural products.At present,the common topic with which domestic campus cultural products markets faced,is how to combine the university cultural spirit with the campus culture products better,so as to promote the emotional interaction between the teachers and students,enhance the cultural transmission between school and society,and maximize the role of campus culture products in promoting the development of campus culture.Campus photography product is a kind of campus culture,and it is also a new form which has been developed in recent years.Campus photography product,as the product of the digital era,includes photography,electronic albums,micro-film,micro-video,gradually become the first choice for graduation ceremony of campus life for College Students."Learning Fan children community" platform is a platform which can be used to provide services for students,and it means that students should display youth and firm confidence,highlight their own styles in the new era.Campus photography products are extended on the basis of the "school Fan children community" platform,and they make fully use of their own professional advantages to establish a distinctive campus cultural products platform,and to form a sound cultural product integration system.Besides,campus photography products combine the design with student entrepreneurship Integration so as to facilitate students'professional expertise and provide them some returns,thus,it is feasible for college students' entrepreneurship.Based on the concept of "double creation",this article mainly study the types of campus culture products and the development trend in future.In the process of exploration,"Learning Fan children community" is expected to provide a platform for students to display and promote entrepreneurship.