The Kindergarten Outdoor Landscape Design Of Chang Sha Based On The Strategy Of Corporate Identity System

Kindergarten outdoor environment plays a key role for organizing the young children's outdoor activities and kindergarten outdoor teaching activities.Outdoor landscape is one of the important way to shape the kindergarten brand image,which provides a good working and learning environment for the teachers and students.At the same time, it is also easy to give the public a profound first impression.There is a problem for education institutions need to be considered in the fierce preschool education market that how chain kindergarten through outdoor landscape,which the most intuitive visual elements,to convey chain preschool education group brand culture, and finally achieve the purpose of gain more external identity.Corporate Identity System (abbreviations is CIS),its purpose is shaping corporate image.The theoretical basis of this paper is to Corporate Identity System, through studying the way of shaping the brand image in the CIS strategy,to investigate the relationship between the Kindergarten Identity System and the designing of kindergarten outdoor landscape.And sort out the chain kindergarten outdoor landscape design method on the theory of the kindergarten CIS strategy oriented,applying it in the actual project of "King Kids" chain kindergarten outdoor landscape design,to provide practical case reference for future research.This article is divided into six chapters, according to the logical that ask questions, analyze and solve problem sorder in writing.First of all, it analyzed the preschool education industry market development present situation,investigated the typical chain kindergarten outdoor landscape,compiled in chain kindergarten outdoor landscape characteristics and put forward the existing problems in the present as well.Then,it extended the connotation and characteristics of kindergarten CIS strategy based on the theory of CIS strategy, sumed up the kindergarten outdoor landscape design method based on the CIS strategy and principle;Finally, with "King Kids" chain kindergarten actual project as the research object,this article put forward targeted kindergarten outdoor landscape design strategy combined with "King Kids" chain brand culture strategy,and used the summary of strategy plan design in the design of Hua Yin Tian Ji and Yuan da kindergartens.This paper put forward from the perspective of brand image shaping chain kindergarten outdoor landscape design strategies, I hope it can provide certain reference and case support for subsequent research to the CIS enterprise recognition system used in chain kindergarten outdoor landscape design.