The Redesign Of The Brand Of Agricultural Products In Kaifeng

Kaifeng "Mo Fu" as a long history of local brands,has its unique brand characteristics.The "Mo Fu" brand image building,packaging as the first visual experience of consumers,in the process of the design,combined with the characteristics of agricultural products,learn the elements of regional culture,to create a distinct regional characteristics,at the same time the design concept of modernization,and the pursuit of psychological identity,the pursuit of individual consumers,give consumers more spiritual satisfaction,which caused the buying behavior of consumers.With the emergence of agricultural products to young consumer groups,began to demand of regional culture and modern design style combined with the market demand is also required to quantify the packaging of agricultural products sold.Around the topic of regional culture and modern design concept combining "as the center,through market research,including the history and status quo of Mo Fu" of agricultural products.Analysis of the same brand of agricultural product packaging,and the characteristics of the various independent brand packaging,and gradually complete the shaping of Mo Fu "brand image,mining of visual elements,material selection and other advertising promotion.Due to seasonal agricultural products,the limitations of instant andmarket place,"Mo Fu" packaging design of agricultural products mainly from the special materials,unique product packaging,and packaging and other aspects of the interactive experience of consumers,in the packaging graphics,color design,design the function of packaging structure when the whole packaging by hand-painted,traditional craft features into the opening of the building in the old wooden New Year paintings,a new visual experience;the spirit of the original design of green ecological,green with original packaging materials,complete the reduction design of package structure.