| In today’s society,young people’s life pressure gradually,and with the development of society,strict,rigid,indifferent design is no longer met young people’s needs,design has become more diversified,and young people do not only to satisfy the basic functional requirements in the packaging,but pursue more spiritual needs.And they hope to get the spirit of joy from it,or as a way to relax,or as an entertainment and leisure way.Now,packaging has become the carrier of culture.In the era of aesthetic consciousness of young consumers,we should be in a positive,humor,novelty happy,and relaxed state of mind to do the design,and we should encourage the design of childish taste to meet the new requirements for the packaging design of the group of young consumers.This paper is based on the research conducted with the childish taste of consumers through the analysis of the aesthetic needs of the young group,and the study on the way of expression of childish taste in packaging design,using the methods of aesthetic psychology and color psychology theory to list representative packaging legends,vividly illustrate the point of view,and more in-depth analysis of the research on the application of childish taste decorative methods in package design.The aim of this article is learn the essence from children’s innocence and childish.In order to let adult feel children’s happiness,also make people have more understanding of the packaging about the childish taste decorative methods.and give the designer a practical guide.Childish taste decorative method in package design can provide more possible and directions for package design.Finding a starting point and research methods for related issues of childish taste decorative method in package design. |
