Research On The Spatial Design Strategy Of Urban Cinema Based On The Theory Of Consumer Behavior

China’s film industry has experienced the preliminary development, prosperity and depression, from the beginning of the 21 st century cinema system reform, especially since 2010, the film industry in the development of blowout trend, ushered in a golden era. The construction and development of China’s Urban Cinema and the development of the film industry’s ups and downs of the cyclical changes in the period, the audience does not meet the needs of the consumer behavior of the single hall style cinema is gradually eliminated. The audience consumer behavior of the environment since the reform and opening up to the outside world occurred many changes, especially in recent years, a substantial increase in the level of the national economy, consumer culture and ideas, consumer groups are great changes and the rapid development of network consumption, making the audience in the theater of consumer behavior have a lot of changes, the new demand for theater space environment. Although the city cinema theatre, and the construction and development of nearly 30 years in China, but the related research and standardization is still lagging behind, especially the lack of research on the behavior of the audience.The cinema space is organized around the core content of the audience’s behavior, and the demand of the consumer behavior of the audience has put forward new requirements for the design of cinema space. But at present our country city cinema building still continue to use the older theory and related research as a guide, theater building often quick success, unsystematic, the good and the bad quality of the design, resulting in many theater space design is not reasonable, streamline cross confusion and evacuation time is too long. These not only affect the normal viewing activities of the audience, and even bring potential security risks.In this regard, it is necessary to study the consumer behavior and the characteristics of the space environment of the city cinema. This paper is divided into six chapters: the first chapter defines the research background, purpose and significance, research content and the key issues and research status, and puts forward the research methods and research framework. The second chapter is related to the consumer behavior of the audience, including the research of the relationship between the audience behavior and the theater space design, the time selection of the investigation and the analysis of the survey data of the audience consumption behavior. The third chapter expansion City Cinema space environmental characteristics analysis, starting from the comfort and safety of some important contents, collecting and collating relevant data, and then combined with the cinema in current standard and theoretical research, in view of the actual existence of the theater and comfortable and sparsely scattered problems are analyzed and discussed in the article. The fourth chapter analysis the audience consumer behavior research and theater space environment characteristics of the problem, put forward the city cinema space design strategy. The fifth chapter case studies in the strategy under the guidance, improve the design of the investigation in cases of unreasonable cases, analysis and comparison of before and after improvement. The sixth chapter summarizes the full text, and puts forward the main research conclusions, innovative points and prospects of the paper.